The Museum of Contemporary Art, Los Angeles has announced that it will launch MOCA TV, a new video channel for original contemporary art and culture programming, in July 2012. It will be part of YouTube’s new original channels initiative, announced in October 2011, to create one hundred new original channels with narrow content. MOCA is reportedly the first contemporary art museum to associate with a major media company in an online video-programming venture of this scale, and MOCA TV is the first contemporary art and culture channel to be included in YouTube’s new initiative.